cold emails to hot people
In 2005 I’ve started my first entrepreneurial quest. The idea was to build a bracelet with LEDs for sports fans, these bracelets will all be switched on and off through a central wireless system, making each one of them a pixel in a giant “human screen”.
I called it Masstie.
It was about 8 months before the 2006 Football (Soccer) World Cup in Germany. Deutsche Telekom was the main sponsor of the event so I’ve decided to email them and ask if they’d like to sponsor Masstie.
I looked at their website, found the relevant email address and sent a short email, describing my idea.
A day went by and they answered! they wanted to have a call with me. We talked over the phone and I explained my concept. Unfortunately that’s all I really had back then - a concept in my mind, nothing else - no marketing material, no videos and no product.
The fact that they answered my email, took me seriously...
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